/01
Backend architecture.
APIs, services, and data layers built for scale and clarity. Modular by default, opinionated where it matters.
Creative Technology Studio
77beats builds intelligent digital systems shaped by creative engineering.
A creative technology studio designing products, platforms, and digital experiences — engineered with intent, crafted with restraint.
01 — Built in-house
A glimpse of what
A glimpse of what
we build.
A training loop that learns you back.
SynapSprint pairs a calm, considered interface with on-device adaptive AI — a multi-armed bandit and statistical models that learn from each session and personalize training. Designed, engineered, and shipped end to end, in-house.
- On-device adaptive AI A multi-armed bandit and statistical models personalize every session — AI that runs entirely on the device.
- Private by default No accounts and no servers — training data stays on the device, and can be exported or deleted anytime.
- Calm, considered UX No dark patterns, no streak guilt, notifications fully in the user's control. It respects the minute you give it.
02 — Capabilities
Systems we design.
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Product infrastructure.
The dashboards, tools, and internal systems that turn a product into a company. Operator-grade UI on top of real plumbing.
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Engineering craft.
Clean architecture, careful reuse, and code that outlives the ticket. We treat maintainability as a design surface.
03 — Studio
Studio principles.
P / 01
Systems over screens.
Most surfaces are easy. The system underneath is where products are won or lost.
P / 02
Clarity in engineering.
Code is a design medium. If it's hard to read, it's hard to trust.
P / 03
Craft in execution.
Detail isn't decoration. It's the difference between a draft and a product.
P / 04
Intentional simplicity.
Subtract until what remains can't be subtracted. Then ship.
Let's build
something quiet, careful, and real.
If you have a system worth getting right — backend, product, or a category-defining surface — we'd like to hear about it.
Founder of 77beats, setting the studio's technical direction, product vision, and engineering standards. Leads every engagement from architecture through delivery — turning ambitious ideas into systems built to last.
An early believer in 77beats whose support helped keep development moving through the studio's first chapter. Brings an outside perspective and an occasional set of eyes on the product as it takes shape.